Twitter announced the launch of its new feature- Curator- a platform that surfaces the most relevant and popular tweets and Vines around a specific topic. It is an initiation to make it easier for media people to tap into conversation on its platform.
Media publishers can witness a demographic breakdown of those talking about a topic, such as March Madness, as well as some of the most popular tweets and Vine videos. Twitter’s Product Manager Matt Dennebaum wrote about Curator in a blog post:-
“Whether it’s Fashion Week, the Cricket World Cup or a TV show finale, surfacing great Twitter content in key moments is a powerful catalyst for engaging audiences and igniting conversations. Now we’re making it easier than ever to find and display the most relevant Twitter and Vine content with a new tool called Curator.
Curator was built to allow media publishers to search, filter and curate Twitter content that can then be displayed on web, mobile and TV. Those who have been testing Curator have seen strong increases in audience engagement, participation and attention. With these encouraging results, we’re opening up the product to all media publishers around the world, for free. This includes news organizations, production companies, broadcasters, local governments, and even concert venues.”Twitter Launches Curator - A Platform Showing Relevant and Popular Tweets on a Certain Topic!,