Twitter took a step forward to build up its advertising business by allowing advertisers to target users on the basis of the content on their Timeline. Earlier, advertisers were only confined to clasp on the interest graph on a Twitter user, on the basis of the people an individual was following.
Keyword targeting will let brands target people on the basis of what keywords they are using in their tweets as well as the keywords present in the Tweets they are engaged with. For example, if you have been tweeting anything about tablets recently or engaged in discussions about tablets, there are chances that a brand like Samsung or may be Apple can display its advertisements to you.
The new feature will let marketers reach users at the right moment and in the right context. Twitter in a blog post said, "Let’s say a user tweets about enjoying the latest album from their favorite band, and it so happens that band is due to play a concert at a local venue. That venue could now run a geo-targeted campaign using keywords for that band with a Tweet containing a link to buy the tickets. That way, the user who tweeted about the new album may soon see that Promoted Tweet in their timeline letting them know tickets are for sale in their area".
The form of contextual advertising strategy by Twitter is similar to that of Google Adwords, but has a social angle associated with it. Adwords ads are based on what the consumer is read, while Twitter ads will be shown entirely on the basis of what the consumer is generating.
The ads are available in Twitter Ads UI and Ads API also. The feature is available in all the languages and all the parts of the world where Twitter advertising is active.Twitter Lets Marketers Chase Target Users on the Basis of their Timeline Content!,