Twitter announced the release of new tools for making it easier for advertisers to create, manage as well as activate their tailored audiences. These new features include better audience management tools, audience list upload capability, new supported ID types for creating audiences as well as improved targeting options.
Creating and Managing Audiences
With the help of the new audience manager tool advertisers can directly create new list audiences as well as manage existing audiences on ads.twitter.com. Advertisers can now view the details of all their audiences in one place along with option of changing or deleting them. They can also receive notifications on the status of those specific audiences.
To augment the total reach of tailored audiences advertisers can now can now build audiences using mobile phone numbers in addition to email addresses. Twitter supports Apple iOS and Google Android mobile advertising IDs thus advertisers can create audiences of users with their apps installed or who have viewed a product or achieved a level in your apps. The functionality has been extended to Ads API so that the advertisers can have the same functionality if they wish to work directly with any of Twitter’s Ads API partners.
New Targeting Capabilities
Twitter has also added the look-alike-only targeting which is a powerful new way for advertisers for targeting users who are similar to tailored audiences. This lets advertisers reach their best existing customers. It is particularly useful for mobile app promotion campaigns to reach users similar to those who have already installed the app. Twitter has also added the ability to exclude tailored audiences based on website visitors from campaign using keyword, interest, TV as well as other tailored audiences for driving more efficient user acquisition.
Twitter users can now uncheck the box in their privacy settings next to “Tailor ads based on information shared by ads partners.” This means that Twitter will not match their accounts to information from ads partners for tailored audiences.
Twitter has also said that advertisers will continue to receive the same reports which include information on how many users saw or clicked on an ad, without identifying the person who saw it or clicked on it.Twitter Offers More Tools to Advertisers for Managing Targeted Campaigns!,