The social networking and micro-blogging service Twitter has now opened the analytics access to all users. This was announced in an update to a Twitter support page. This feature was previously available for advertisers and verified users only. The analytics dashboard allows users to see how many people are actually viewing and clicking on their tweets. Twitter engineer Ian Chan also mentioned the change in a tweet.
Only recently Twitter had launched the analytics dashboard for giving advertisers detailed insights on the performance of organic tweets including total impressions and engagement rate.
The twitter support page explained that the tweet activity dashboard is for now available to only those people who primarily tweet in English, Spanish, Japanese and French and have had an account for at least 14 days. Twitter is working on rolling the access to the rest of its users. Users can access their Tweet activity dashboard here.
The Twitter activity dashboard will help users compare their tweet activity each month and help them know how well did their tweets trend over time. Users can click on any tweet and can get a detailed number of retweets, favorites, replies, follows or the clicks it receives. Users can also download their Tweet metrics.
The image below explains how to use the dashboard:
The information is clearly a great help for advertisers, this change will help people figure out the best frequency and time of day or week for tweets. Additionally, they can also get a glimpse of how their tweets are doing in real-time.Twitter Opens its Analytics Dashboard for all Users!,