Sep 7, 2011 113 reads by Navneet Kaushal

Twitter and Bing have announced that they have renewed the deal that lets Bing access Twitter’s information in an amicable exchange on Twitter itself.

Twitter's spokesperson Carolyn Penner used the Storify service to announce the press release via Twitter conversation. Here's what the exchange looks like:

Deal Details?

Whilst there is no official disclosure of the deal out yet, there's been enough buzz around that Microsoft is rumored to have paid out a reasonably large sum for the Twitter services.

In a confirmation from Microsoft a spokesperson told us:

“I can confirm that Bing is extending its collaboration with Twitter. We are not disclosing terms of the deal.”

What about Google?

As for Google, there is no such word, following the dismissal of Google Realtime which was using Twitter data for generating realtime feeds until July. If anything there’s indication of a little slam against Google in the above conversation:

“@bing Totally! Search w/o Twitter = old news. You & @MSN are amazing at using Tweets to make search better & help people stay in the know.”

When asked Penner if there was news from the Google's end, the word was: “Nope.”

The straight up denial combined with the tweet exchange indicates that Twitter and Google can not be anymore further apart?! Also with Google hyping the service when it was launched initially makes you question why such harsh reactions now?

Meanwhile the journalists are dearly missing the tool (Google Realtime), which was powered by Twitter’s feeds mainly. However the discontinuation of the tool has barely had any impact on the ordinary users. Personally I like Twitter's information over Google, however I would not mind settling for Google+ content powering the Realtime Search. Anything is better than being unable to search through content on Google. Google seems to have forgotten that Realtime was now just about Tweets. It also used content from other social networks too.

The Twitter-Bing Story:

Whilst Bing’s had Twitter on its side since October 2009 it does not seem to work any wonders to attract visitors over to Bing. Perhaps because if you looking for feeds from Twitter you can be hard-pressed to find it. For example, in Bing's search on “twitter”, this conversation between Bing and Twitter does not appear at all:

Additionally nor do you get a link to Bing Social Search, the primary way to find tweets on Bing via the Bing menu at the top of the page.

Topsy the Real (time) Winner:

Overall It seems like Topsy is the only real winner. As it is a better resource compared to Bing especially if you are seeking tweets that are beyond a day or more.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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