Twitter Rolls out Self-Serve ad Platforms for Small Businesses!

Feb 20, 2012 | 2,907 views | by Navneet Kaushal
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Twitter has launched a self serve advertising system for small businesses. Come March, and the small enterprises in the US, will be able to buy ads on Twitter through an automated system. This move by the San Francisco based social network will facilitate for raising huge revenue, competing with the likes of Google and Facebook. This is good news for advertisers too as they won’t have to go through a Twitter sales representative to post their ads anymore.

Twitter 12 Twitter Rolls out Self Serve ad Platforms for Small Businesses!

Twitter has been quoted, "Soon, small businesses based in the United States will have the chance to take their Twitter marketing efforts to a new level. Starting in late March, we will introduce a new advertising offering that makes it simple for companies of any size to grow their businesses using our Promoted Tweets and Promoted Accounts products."

The automated system is only available to advertisers who use or accept American Express cards. It has been devised that American Express will buy $100 in Twitter ads for each of the initial eligible 10,000 card members/enterprise owners that sign up. The automated system is quite like Google as the advertisers get to decide the amount they want to spend and also the placement and exposure they want to give their ads. Also the text of the ad will be written by business owners in not more than 140 characters.

The advertisers will be charged only for the ads that get clicked or the user follows the business, retweets the message or clicks on a link. Industry experts believe that Twitter coming out to sell ads through a self-service system will require the company to find a way to deal with spammers and scammers.

Interested US businesses can participate in the initial introduction of this new offering via ads.twitter.com/amex.

Twitter is very much like Facebook and takes its time in rolling out ads to avoid annoying users. That is why it came up with pages for business only recently and has received a positive response from brands dashing up to take their pages on the network.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Twitter Rolls out Self Serve ad Platforms for Small Businesses!
4.thumbnail Twitter Rolls out Self Serve ad Platforms for Small Businesses!