Twitter Study Shows Which Tweets Get the Most Engagement!

Mar 21, 2014 | 1,989 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 5.0/5 (1 vote cast)

According to a study conducted by Twitter, adding videos, photos and links to tweets significantly lifts the number of re-tweets. The social networking site conducted the research on different sectors like TV, News, Government and Politics, Music and Sports and interestingly, all segments showed different results.

Twitter's Data Editor Simon Roger posted in the official blog that if all the areas were accessed collectively, the results showed:

  • Photos average a 35% boost in re-tweets
  • Videos get a 28% boost
  • Quotes get a 19% boost in re-tweets
  • Including a number receives a 17% bump in re-tweets
  • Hash-tags receive a 16% boost

The Most Effective Tweet Components1 Twitter Study Shows Which Tweets Get the Most Engagement!

According to the blog post, Twitter studied and analyzed more than 2 million tweets sent by thousands of users in a month. It picked up verified accounts that typically have thousands of followers. Then it looked at the number of re-tweets in that dataset with photos, videos, links or hash-tags and compared that to the average numbers of re-tweets for that collection of accounts during that period. The result showed that users do not engage equally with all tweets but adding these “hard features” increases the chance of re-tweets.

In case of the TV industry, quotes are the main driving factors of re-tweets. The result showed:

Effects on Re Tweet  TV Twitter Study Shows Which Tweets Get the Most Engagement!

Whereas, for the news sector, photos were the driving element. According to Twitter, if for example a reporter gets 100 re-tweets on every tweet, then adding photos to the post can raise the number to 127.

Effects on Re Tweet  News Twitter Study Shows Which Tweets Get the Most Engagement!

Turning to Government and Politics, photos can boost the re-tweets to 62% higher than what the post would have normally received. Adding pictures proved to be the most effective strategy in case of Government and Politics than any other segment.

Effects on Retweet  Government Politics Twitter Study Shows Which Tweets Get the Most Engagement!

No doubt, tweets in the music industry were triggered by video URLs, with the study showing a 35% rise in the number of re-tweets as a result of adding videos.

Effects on Re Tweet  Music Twitter Study Shows Which Tweets Get the Most Engagement!

Verified sports users' most re-tweeted tweets again contain photos, with 48% more re-tweets than they would expect to get anyway.

Effects on Re Tweet  Sports Twitter Study Shows Which Tweets Get the Most Engagement!

Twitter Study Shows Which Tweets Get the Most Engagement!, 5.0 out of 5 based on 1 rating
1.thumbnail Twitter Study Shows Which Tweets Get the Most Engagement!
Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
1.thumbnail Twitter Study Shows Which Tweets Get the Most Engagement!
1.thumbnail Twitter Study Shows Which Tweets Get the Most Engagement!