Sep 19, 2014 113 reads by Ritu Sharma

Twitter has updated its Tailored Audiences re-targeting tool to provide improved targeting options to advertisers and help them reach more users similar to their existing audiences. The new features include audience list upload capability, better audience management tools and new supported ID types for creating audiences (mobile advertising IDs and mobile phone numbers).

Create New List Audiences

You can use Twitter’s new Audience Manager tool to easily create new list audiences as well as mange the existing ones on ads.twitter.com. This will give you details of all your audiences right at one place.

Twitter Updates Tailored Audiences Re-targeting Tool to Better Manage Tailored Audience

The new Audience Manger also lets you build an audience using mobile phone numbers. You can also create an audience list of those who have installed your apps, or viewed certain product in your app.

Twitter Updates Tailored Audiences Re-targeting Tool to Better Manage Tailored Audience

New Targeting Capabilities

Now you can also target users similar to your tailored audience. This will help you reach those users who are very much similar to your existing audience. Twitter also allows you to exclude tailored audiences based on website visitors from campaigns using interest, keyword, TV and other tailored audiences.

Privacy Choices

Users can easily uncheck the box in their Twitter privacy settings next to “Tailor ads based on information shared by ads partners,” and Twitter will not match their accounts to information from advertisers for tailored audiences. Twitter said in its blog, “We also respect the “limit ad tracking” setting on iOS and Android devices for audiences based on mobile advertising IDs.”

Twitter Updates Tailored Audiences Re-targeting Tool to Better Manage Tailored Audience!, 5.0 out of 5 based on 1 rating
Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
Ritu Sharma

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