Twitter announced in a blog post, it is upgrading the analytics dashboard with richer data. Advertisers can get a deeper insight into how well are their tweets performing. Users who have an access to the dashboard including advertisers, verified users and Twitter Card publishers can now view the number of times their tweets have been seen on Twitter.com as well as on Android or iOS apps.
Also available is the total impressions on a tweet along with an hour-by-hour breakdown for the first day of the tweet and the total impressions for all your tweets in aggregate over 28-days. Along with the number of favorites and retweets a tweet receives, the dashboard gives a breakdown of the engagement rates for promoted as well as regular tweets. For specific tweets you can get the key metrics which includes the number of times the link was clicked, tweet was expanded, shared via email and also the number of clicks on a user handle.
Along with a web interface refresh for every tweet activity the CSV export tool will provide data for up to 3,200 tweets (up from 500) and also include a breakdown of all engagement numbers and impressions. The new tool will help you identify in real time which tweets are getting the most attention and how you are reaching your audience. You can use this data to determine the Twitter strategies that best works for your business.