The microblogging site has launched Twitter Web Analytics, a tool that will allow publishers/owners of these websites to track the traffic they are receiving from Twitter. The service is powered by BackType, i.e. the social analytics company that Twitter acquired two months back.
A number of website owners now seek to tap the popularity and reach of Twitter for content distribution. And certainly they will like to have an idea about how much the strategy is paying off. So now they have Twitter Web Analytics for that.
So precisely how will the tool help publishers/owners to track the results that their sites are getting through Twitter integration? Well, it will do the same by offering them the following three data –
a.) How much of their website content is being shared on the microblogging site.
b.) The volume of traffic that Twitter is sending to their websites.
c.) The level of performance delivered by Tweet Buttons.
No doubt that this tool will be really helpful in understanding the effectiveness of Twitter in boosting the outreach potential of one's website.
Twitter Web Analytics will be first launched this week for a select group of partners, and will be made accessible for website owners within a couple of weeks. Twitter management is also contemplating the launch of a Twitter Web Analytics API for those developers who are interested to integrate their products with Twitter data.