Search Engine Watch reports launch of two new search ad management platforms. The first one, launched by ChannelAdvisor provides a single interface to online retailers for managing their multiple paid search campaigns. The tool, SearchAdvisor, brings bidding, optimization as well as ad templates onto one platform. Clickz reports that:
"The tool, designed with the specific needs of Web retailers in mind, can integrate campaigns with a vendor's inventory and deactivate keywords that would trigger out-of-stock items. Additionally, it's able to make margin-based bids based on actual product costs."
The tool also comes with an automatic bid manager function and manages campaigns runnning on Google, Microsoft, Yahoo! and Ask. According to SEW:
"SearchAdvisor allows marketers to manage keywords on a product or sales margin basis, upload campaigns in bulk, track landing page performance and get multi-channel reports. Campaigns on each engine are managed independently, based on the marketer's goals for each. This will often result in different bid prices based on the relative profitability of Google vs. Yahoo."
iProspect has released an update to the iSEBA bidding engine. Now the tool enables campaign management across multiple shopping engine feeds and Yahoo's Search Submit Pro paid inclusion program. Previously, these two programs had to be managed separately, whereas they can be managed from a single platform now.