A Thorough Understanding of Google SERP Clickthrough Rates-!

Aug 8, 2008 | 6,779 views | by Navneet Kaushal
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Over at the Searchlight Digital Blog, an interesting post has surfaced that talks about the percentage of click-throughs based on a specific Google ranking.

google serp A Thorough Understanding of Google SERP Clickthrough Rates !

The above mentioned figures are from the results of 36,389,567 searches and 19,434,540 clicks on a variety of SERPs, from millions of users, covering a huge array of topics.

As per the post, 42% of all clicks have been assigned to the number one position. "Where this gets really interesting though is when you look at what can happen if you own most of the real estate on a good SERP." 68.69% of the consist of the top four results, that account for one-third of the clicks/. Whereas 89.69% constitute the top ten results that amount to nearly nine tenths of the clicks.

As per the blog, "Drop onto page two, and you're basically stuffed. Unless the term gets huge traffic, you're not going to. We can see all the page two listings getting under 1%, and most getting less than 0.5% of the total number."

One of the most interesting fact is that, from all the searches that performed on these SERPs, 42% of the users, did not click on anything at all. This shows the increasing mentality of the users, that unless they find something interesting or relevant, they will not click on a link, just for the sake of clicking.

4.thumbnail A Thorough Understanding of Google SERP Clickthrough Rates !

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail A Thorough Understanding of Google SERP Clickthrough Rates !
4.thumbnail A Thorough Understanding of Google SERP Clickthrough Rates !