Mar 15, 2008 115 reads by Navneet Kaushal

In an interesting development, some how the updates to the Google Quality Rater guidelines have popped up. Brian Ussery was the first one to discover the revised copy of the 'rater' and he archived it on his site.

The Google Quality Raters use the document to aid them in classifying queries, measuring relevancy and rating the search results. It tells us exactly how Google works. The document dated April 2007, states the working procedure of a quality rater, who at first researches and understands a specific search query. The rater then assigns a rating to the specific "query-page."

Updated Google Quality Rater Guidelines Surfaces

The quality rating scale that the rater uses for a specific URL are:

  • Vital
  • Useful
  • Relevant
  • Not relevant
  • Off-topic

However, there might be some which can't be rated, so the quality rater categorizes them as:

  • Didn't Load
  • Foreign Language
  • Unratable

It even has different spam labels:

  • Not Spam
  • Maybe Spam
  • Spam

And those content that require immediate attention are flagged as:

  • Malicious
  • Pornography

The queries are grouped in three types:

Navigational: A user searching for a specific webpage.

Informational: A user searching for more information on certain topics.

Transactional: A user looking of a source to buy a product or download something.

However, they are different but still for certain queries all three types would act in unison.

The updated Guideline would certainly please those of you who are into social media. As these guidelines would rate blogs and social network sites like MySpace as relevant. While the E-tailers can gain more insight on how your commerce sites are rated. You should understand that the raters would look for shopping carts, return policies, shipping calculators and gift registries, while rating a site as relevant and so you can be prepared. They do so, in order to distinguish e-commerce from "thin affiliates." The "thin affiliates" are sites which offer no value to visitors and are considered spam in the rater's guidelines.

However, till now what we don't know is how much Google validates this information. But many do feel that the document is legitimate.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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