Google Analytics has released Urchin 6.5 that contains AdWords integration along with improved geo-database functions and more!
According to the Google Analytics Blog: “Urchin can now automatically pull your AdWords cost-per-click data and integrate it into your reports, giving you the same kind of powerful search marketing analysis found in Google Analytics. No more manual downloading and processing!â€
Urchin is the run-it-yourself software-based version and the Google Analytics was developed from it. But Urchin is not free like the later one! It costs $2995, runs on your own servers (all the data is kept in-house) and reports up to 1,000 domains.
“Urchin is exclusively licensed through our network of authorized distributors. The software itself, which can be run in demo-mode for up to 30 days, is available at www.urchin.com.†-Google
New Features:
- An improved geo-database functions.
- An improved configuration-manager utility.
- Updated Help Center articles.
- Recognizes the latest browsers and platforms like Chrome and Android.
More features are on their way!
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Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
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Thanks for sharing this.good site, keep posting.
Although advertisers may choose smaller vendors to save money, there can be
drawbacks:
• They don’t drive as much traffic.
• Possible savings can be reduced by the increased cost of campaign management
time.
• Some don’t have adequate safeguards against click fraud.
According to eMarketer, Google received 75% of U.S. paid search advertising and
Yahoo! received 9% (http://www.emarketer.com/Reports/All/Emarketer_2000473.aspx).
This chapter will focus on the clear leader in reach, Google AdWords, and will compare
and contrast it with the two runners-up: YSM and Microsoft adCenter. The
most important differences among these three programs are in bulk editing, geotargeting,
and minimum bidding.