Video Ads Finally Live on Google SERP!

Mar 27, 2008 | 5,606 views | by Navneet Kaushal
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As of 26th March 2008, Google initiated its long awaited video advertisement campaign. For some time now, Google has been testing video advertisements on its SERP. However, now this feature has been enabled in real time. It means that for now, users in the United States would be able to view advertisements not only in text, but in video formats too. The video advertisements incorporate the same feature as used in YouTube, providing excellent video and audio quality.

The video link tn the SERP includes a direct link to the concerned website as well. This facilitates the user with multi-faceted access to his desired search result. Also, the advertiser enjoys two fold benefits. The video ends with a button, which when clicked, redirects to the site home page.

live ads Video Ads Finally Live on Google SERP!

live ads 2 Video Ads Finally Live on Google SERP!

This sort of advertising will greatly benefit the advertisers, especially large corporate brands who have the resources and fundings to create exceptionally creative advertisements. So far, the limit for the number of ads hasn't been announced by Google. But it's safe to assume that video ads wont be in mass numbers, as it would crowd the SERP and create an uncomfortable user experience.

The Google video advertisement starts only when a user clicks on the message. The video size is a small 160×140 pixels and uses the Google player to run. The videos have a maximum duration of 30 seconds.

In an interview with the NYT, Google's Marissa Mayer stated that, “text ads are not as effective on pages with search results that include images and video” as the eyes of users “automatically gravitate to the images more than the text”.

This innovative effort from Google will revolutionize the advertising industry for a long time to come, as more and more search engines would incorporate this feature in their SERP in the near future. This means, that the advertisers would now have to come up with even more innovative and appealing advertisements than ever before. The online advertisement race has taken a new turn and will be more fast paced and aggressive than ever.

4.thumbnail Video Ads Finally Live on Google SERP!

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Video Ads Finally Live on Google SERP!
4.thumbnail Video Ads Finally Live on Google SERP!