Warner Music Partners With Google to Distribute Music Videos

Oct 10, 2006 | 1,324 views | by Navneet Kaushal
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Warner Music Group (WMG) has partnered with Google to distribute its video music collection. The music videos will be available on Google Video and would be supported by Google Adwords Video Ads.

Warner Music will be able to monetize their music videos on Google Video by leveraging Google's extensive advertiser network of hundreds of thousands of advertisers. WMG's music video catalog will be sponsored by Google advertisers making it free to all users. Selected WMG's music videos will immediately be available for purchase as downloads on Google Video for $1.99.

The announcement:

NEW YORK, N.Y. and MOUNTAIN VIEW, Calif. – Oct. 9, 2006 – Warner Music Group Corp. (NYSE: WMG) and Google (NASDAQ: GOOG) today announced a strategic business relationship designed to give Google users the ability to stream on-demand WMG's extensive music video collection for free, through an ad-supported revenue sharing agreement, or to purchase videos online for download.  Starting this month, users in the U.S. can watch any of the thousands of music videos, artist interviews, "behind-the-scenes" footage and other artist-related content from WMG on Google Video. In the coming months, users can also access audio-visual content from WMG through Google's partner websites in its AdSense network. In addition, Google will develop technology that, when implemented, will enable users to include certain content from companies such as Warner Music Group in the videos they create and
upload to Google Video.

"Our partnership with Google is rooted in the pioneering approach we've used to offer fans more music, while benefiting artists and protecting copyrights," said Alex Zubillaga, Warner Music Group's Executive Vice President, Digital Strategy and Business Development.  "Viewing the online world as a significant opportunity, we are transforming Warner Music from a traditional 'songs-and-records' company into one that delivers rich music-based content on multiple platforms, in a variety of ways. We are proud to partner with an online innovator like Google to further our efforts in this space and we are gratified to see that other major music and technology companies are beginning to embrace these new models as well."

"In support of our mission to organize the world's information and make it universally accessible and useful, we're excited to organize and make available to Google Video users the music video library of Warner Music Group," said David Eun, Google's vice president of content partnerships.  "This agreement also allows us to realize a threefold goal of meeting online user demand, providing advertisers with a new way to communicate with their customers, and giving content holders a way to monetize their content; we achieve this by combining Google's network of hundreds of thousands of advertisers, unparalleled distribution via our publisher network and high quality content like Warner Music Group's music-video library.  At the same time, this agreement is a highly visible platform to highlight our
continued commitment to protecting copyrights."

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Warner Music Partners With Google to Distribute Music Videos
4.thumbnail Warner Music Partners With Google to Distribute Music Videos