Feb 5, 2009 113 reads by Navneet Kaushal

Just two days ago, we reported that Google is switching "completely" to AJAX based search results. But just when everything seemed to be settling down, GetClicky.com reported:

“Just know this: a major update that Google is testing has completely broken the ability for any external analytics service like Clicky to determine the search query used by a visitor arriving at your web site. Why would they do such a thing? Who knows. They aren't talking.”

Clicky, one of Google Analytics competitors is right to have these kind of concerns! A lot of discussion on this story is going on at WebmasterWorld and Google Web Search Help forums.

Brett Tabke, who is the founder of WebmasterWorld said:

“I honestly don't think G is shortsighted enough to do something like that system wide. Websites would have little incentive to look to Google for traffic or optimize for Google. The focus would no longer be on Google for optimization. We wouldn't know what or how to optimize for keywords – optimization would be shots in the dark. Our only options would be to look for other big sources of traffic. On the other hand, we have to respect a websites – even Google's – opportunity to innovate. I think we have to see what G is doing with the Ajax before passing final judgment on it and it's intentions. I doubt that it is Googles will to break log analyzers and keyword trackers with this test. I think that is a by-product of whatever Ajax implementation google is currently testing.”

A Google spokesperson in a statement with with SearchEngineLand said:

“We're continually testing new interfaces and features to enhance the user experience. We are currently experimenting with a javascript enhanced result page because we believe that it may ultimately provide a faster experience for our users. At this time only a small percentage of users will see this experiment. It is not our intention to disrupt referrer tracking, and we are continuing to iterate on this project.”

It would be interesting to note Google's reaction on it!

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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