Jul 2, 2008 115 reads by Navneet Kaushal

Couple of days ago, while I going through the clients' weekly ranking reports, I noticed that, there have been substantial fluctuations in the Google SERPS.(Search Engine Result Pages). It was an unexpected occurrence, that was later confirmed by the Webmaster World thread, that these fluctuations were indeed happening due to the beginning of the Google SERP changes for July 2008.

For instance, a highly targeted website with appreciable performance has suddenly lost all traffic. The Webmasters also report that for the month of July this year, the short tail searches are starting to surface but long tail results have completely disappeared.

Our readers might remember a post that I came up with last month in regards to the sudden and a dramatic traffic drop from Google. Even for this month, there are very few Webmasters who can say that their site traffic has normalized since last month.

Now it's quite understandable, that our readers, especially the Webmasters might be facing a lot of trouble as the Google SERP changes are running parallel to the June 2008 Yahoo! Search Index Update, that I had reported about two days ago. With both the search engines running updates simultaneously, many of us are feeling as if we are stuck between 'a rock and a hard place'.

However, as with every update, I would again advice everyone to ride this out and “let the dust settle.” The inconvenience should be over soon, so just hang tight and keep an eye on those numbers.

Here are some interesting excerpts from Webmaster World

“Has anyone recovered from June 4th catastrophe?”

“No recovery so far.“

“one particular site of ours which was badly hurt has started to see a few shorter tail terms begin to slowly come back up, long tails are still nowhere.
its basically a one-page information-heavy (kind of cookie cutter looking site)”

“The only chance I see is to take a deep look at sites in your niche which have not been affected by June 4 desaster and to make a new site based on these facts.

Chaning current sites makes no sense at all since in most cases you need to change the url/file structure.”

“our target term, very niche, is four words, we've always dominated for it. contains the word "home"
now it's buried – out of sight.
but if I drop "home" bingo, back on the front page.
Wild “

“My positions have completely dropped this week for a site that has enjoyed good ranking for years.

It happened over the weekend.

On sunday, i jumped to position 4 for my major phrase, then when i check on sunday, it had completely dissapeared.

Even when searching for my sites name (and we're the only site called this, plus i have all the domains, .co.uk, .com, .net).

Now when i look, the first listing of my actual domain is on page 6, all the previous entries are pages about my site.

I'm really hoping this is a glitch, its only been gone for 2 days.

I'm going on holiday tomorrow, i hope that when i come back 18 months work hasn't been wasted.

I'm using exactly the same, safe link building techniques as i use on my other sites, all which have kept their positions.

Has anyone else suffered any similar problems where their ranking came back after a few days?”

“No change here and if anything its worse now than it was a few weeks back. More and more keyterms that we used to have in the bag are droping 3-6 pages from being at nos. 1 pror to start of June. So I have decided to do something about it as I can't wait another month.

Complete site overhaul and upgrading from static site to Drupal. Hope to complete by end of July. Will keep 90% of content add some fresh pages, blog, etc, new

    navigation but keeping same URL structire, will also move site to a different dedicated server. Small and tightly controlled “hello, over here” link campaign.

    This has hit us hard and I wish I could have done the overhaul when we had more time at the end of the year but G habecome impatient and so we must obey : (

    Will post back if that 'redeems' us!“

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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