Matt Cutts, head of Google search spam is sharing thoughts on whether a website should use country code top level domain (ccTLD) as a novelty domain.
The video was in response to the question:
"As memorable .COM domains become more expensive, more developers are choosing alternative new domains like .IO and .IM – which Google geo-targets to small areas. Do you discourage this activity?"
In the webmaster video, Cutts has explained that most of the country level domains contain the content that is specific to that country. Therefore, whenever a website uses a ccTLD, Google assumes that the content present is according to the geo-targeted area specified by domain. In case the content is irrelevant, the website is doing a "disservice" to the domain.
Cutts said, "If you pick up a weird novelty domain that is not used by anybody else and is mostly used by this other country, Google will assume that it is relevant to that country.
He also told that Google has categorized a few country codes as generic because they are used worldwide and are not specific to a country.Websites Using ccTLDs Should have Country Code Specific Content, says Matt Cutts!,