The Webspam Update which Google launched on 24th April, is now ‘officially’ known as the Penguin Update.
Google announced about the update on the Webmaster blog – “In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. This algorithm represents another step in our efforts to reduce webspam and promote high quality content.”
The Penguin update is targeted against webspam. So, those pages which try to get higher in SERPs using:
- Keyword stuffing
- Unnatural Link schemes
- Cloaking or “doorway” pages
- Duplicate content
Before Penguin, It Was the Panda
Google keeps tweaking its algorithm to push the quality sites further up in search results. In February 2011, Google launched the Panda update targeting content farms. This was also known as the Farmer Update and had a huge impact of 12% globally. The Panda updates are still rolling out to weed out sites with copied, irrelevant, keyword stuffed and poor quality content.
Navneet Kaushal
@navneetkaushal
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