Apr 27, 2012 114 readsby Navneet Kaushal

The Webspam Update which Google launched on 24th April, is now ‘officially’ known as the Penguin Update.

Penguin

Google announced about the update on the Webmaster blog – “In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. This algorithm represents another step in our efforts to reduce webspam and promote high quality content.”

The Penguin update is targeted against webspam. So, those pages which try to get higher in SERPs using:

  • Keyword stuffing
  • Unnatural Link schemes
  • Cloaking or “doorway” pages
  • Duplicate content

Before Penguin, It Was the Panda

Google keeps tweaking its algorithm to push the quality sites further up in search results. In February 2011, Google launched the Panda update targeting content farms. This was also known as the Farmer Update and had a huge impact of 12% globally. The Panda updates are still rolling out to weed out sites with copied, irrelevant, keyword stuffed and poor quality content. 

Webspam Algorithm Update has a Name- the Penguin Update!, 5.0 out of 5 based on 2 ratings
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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