Why Insight Linking Is So Good For Search Engine Marketing

Apr 1, 2007 | 2,317 views | by Navneet Kaushal
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While the subjects of one way and reciprocal links have been overdiscussed and the same points revisited over and over again, the benefits of insite liking still remains underexplored. There is a nice post at Pandia which discusses insight linking quite thoroughly.

According to the post, advantages of smart internal linking include:

  • Highlighting particular phrases for certain search phrases
  • Anchor texts of these links tell the search engines clearly what the page is all about
  • Spreading the link power and Page Rank value within the site
  • Linking to the best articles on the site ensures that the visitors stay longer
  • Bringing back dormant articles from the archives to the surface.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Why Insight Linking Is So Good For Search Engine Marketing
4.thumbnail Why Insight Linking Is So Good For Search Engine Marketing