Dec 30, 2006 716 reads by Navneet Kaushal

We have reported before that Jimmy Wales, the co-founder of online encyclopedia, is launching an Internet search engine soon. The Wikiasari Project will use user-based technology that is used by Wikipedia. With Wikiasari, Jimmy Wales aims to give thorough challenge to the established search engine giants such as Google and Yahoo!. In an interview with Search Engine Land, he gives an elaborate explanation of the new project.

Jimmy reveals, “For certain types of searches, search engines are very good. But I still see major failures, where they aren't delivering useful results. I think at a deeper almost political level, I think it's important that we as a global society have some transparency in search. What are the algorithms involved? What are the reasons why one site comes up over another one. Those types of incentives are problematic in search. The only solution I know to that is to be transparent."

The unique feature of the Wikiasari is that it would not rely on computer algorithms to decide how relevant webpages are to keywords. Users will have the power to edit the results generated by Wikiasari.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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