Jan 12, 2008 116 reads by Navneet Kaushal

Off late there's been a speculation that Google's going to buy Yell, whether or not this is true only time would tell. Yell is an international directories business which operates in the classified advertising market in the UK, USA, Spain and Latin America.


Picture Credits: Yell

Since the speculation got hotter, Yell's stocks experienced an appreciation. The hike was to the tune of 4.4% which is the largest appreciation since early December last year. What could it possibly be that makes Yell a good candidate to be purchased by Google, "Yell has lost almost half its value in the last 11 months and certainly looks more attractive now as a takeover candidate," is what a UK based trader says.

Although there have been no official pronouncements from yell, but rumors suggest a 500 pence-per-share bid.

Via: Bloomberg

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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