StepForth's SEO News Blog reports “Yahoo! Ad Descriptions About to Changeâ€.
"As of June 2007, long descriptions(up to 190 characters) will be eliminated, and those who are unprepared will see their ad copy truncated with an ellipsis." The post also suggests, "campaign performance may be affected by the new truncated ads, so it is recommended to change your ads prior to the switch."
Yahoo! Search Marketing has a comprehensive explanation of the Overview, What has Changed?, How to Modify Your Ad and Tips and Best Practices.
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Ritu from PageTraffic is a qualified Google Adwords Professional & Yahoo Ambassador. She has been the spear head for many successful PPC campaigns and currently overseas PPC operations of Page Traffic from Noida.
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