Nov 9, 2011 117 reads by Navneet Kaushal

Google rolled out a freshness update in its Caffeine algorithm, that impacted 35% of the searches made. Now, SearchMetrics has compiled a list of the biggest losers and winners post the update. Most sites that have benefited from the update are major brands and a variety of news sites. News sites is not a surprise as the update was aimed at rewarding fresh content, the fresher the better.

SearchMetrics has used a “visibility score” that’s based on analyzing millions of keywords to get to the results. The winners are losers are decided on this score only and not on loss or gain in traffic.

The Winners Of Freshness Algorithm:

The clear winners are news sites as was expected, since they are constantly updated with fresh content. Celebrity news and gossip sites have done well for themselves too. Brands like Coke have also gained better visibility. The surprise winners include travel-related brands like,, and pizza sites like

Winners- Fresh

The Losers Of Freshness Algorithm:

The losers also includes various types of sites, some of them being the winners type, as in news sites. is a news site that has been hit, along with several government sites- etc.

Ironically, Google's update has hit its own site-

Losers- Fresh

This update aimed at fresher content was supposed to impact 35% searches, and Google thinks this move will give the users access to really fresh content.

Was your site affected? Do share your views.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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