Yahoo’s Aussie Branch Undergoes Corporate Shakeup!

Oct 11, 2007 | 1,587 views | by Navneet Kaushal
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'Yahoo 7', the only joint venture site between Yahoo and Australia's 7 network has recently undergone a big shakeup following a fall in traffic and poor advertising results.

yahoo7 Yahoo’s Aussie Branch Undergoes Corporate Shakeup!

Australian IT reports that inspite of a massive growth in the sector, Yahoo 7’s traffic has declined from 5.5 million in January, 2007 to 4.9 million in August, 2007 and advertising has been standing still.

Recently, Yahoo appointee and previous Chief Sales Officer, Markus Barnikel has been moved to a less responsible department. Even, Craig Wax, head of Yahoo Search Marketing, will soon return to the United States. Willie Pang, ex-official of Yahoo’s Panama project, will now lead the Yahoo Search Marketing team in both Australia and New Zealand.

For a long period, Australia has been a dominant market for Google. But, amazingly it is now going to be a broad market for Microsoft along with its local joint venture NineMSN, that holds a 26% share of main ad buying marketplace and followed closely by 'News Corp' and local media group, 'Fairfax Digital'. Both of them are operators of renowned sites including SMH.com.au and a variety of ecommerce ventures.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Yahoo’s Aussie Branch Undergoes Corporate Shakeup!
4.thumbnail Yahoo’s Aussie Branch Undergoes Corporate Shakeup!