"We intend to transition Yahoo! 360 to a more integrated Yahoo! "profile" experience, we've closed Yahoo! Podcasts and plan to shut down a number of one-off services, and we're currently assessing our options for our Kelkoo comparison shopping service in Europe. We've identified still more areas and we'll continue to work through them."
Nevertheless, Jerry Yang seems confident and optimistic while stating:-
- Become the starting point for the most consumers: We're defining "starting point" as being the sites that help you better manage your life and connect you to what matters most to you. Services like our Front Page, My Yahoo!, mail, search, and mobile all fulfill that role, while properties like news, sports, and finance (for example) serve as anchors from those starting points. We've made it our mission to provide kick-ass experiences in both of these categories to inspire the most consumers to begin their day with us. It's critical for us to continue to invest and innovate in these offerings so that we can power and delight these consumers. Recent moves like the new Yahoo! Search, the new Yahoo! Mail, and our acquisitions of Zimbra and BuzzTracker should give you a sense of what we mean. And by tapping into our insights, we think we can significantly increase our relevance (why serve up World Series content to you on our front page when what you're really interested in is Dancing with the Stars?).
- Become the must-buy for advertisers: What's key here is our transformation from selling inventory on primarily the Yahoo! network to becoming an advertising company that delivers comprehensive, integrated, and targeted solutions on Yahoo! and beyond. Through our acquisitions of RightMedia and BlueLithium, we think we're on track to becoming the industry's leading open ad network. We'll provide advertisers with the benefits of more insights, open competition, and scaleable tools and platforms. We think our momentum is building. Panama's global rollout is nearly complete, our display business is showing signs of growth, we've signed on more great publishing partners, and we're encouraged by the traction we're seeing in our new strategy.
- Deliver open, industry-leading platforms that attract the most publishers and developers: We have phenomenal technology platforms and data infrastructure, and it's time to share. Besides building on open API for critical platforms, we're looking at many different ways to open Yahoo!. We're excited about what could happen when a motivated community of publishers and developers starts plugging into our most popular services. Imagine how efficient your Yahoo! Finance experience could be with portfolios integrated from your brokerage. Or how personalized your Yahoo! homepage could be with a cool third-party widget. The possibilities are endless and "open" is all part of a new way of operating at Yahoo!.
We can only wait and watch.