Yahoo! Acquires Right Media

May 2, 2007 | 4,353 views | by Navneet Kaushal
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In a press release “Agreement to Acquire Right Media, Largest Emerging Online Advertising Exchange,” Yahoo! has announced the the acquisition of Right Media Inc., creator of the Right Media Exchange.

Right Media is a New York based company that provides online advertising exchange to more than 1,000 publishers. Earlier, Yahoo! had 20 percent shares of the company. After this deal, Yahoo! bought the rest of the shares for approximately $680 million.

Now with this new deal Yahoo! will have its own advertising network. Yahoo! is all set to execute its long-term plan strategy to transform how online advertisers connect to and engage with their customers – both on and off the Yahoo! Network.

Terry Semel, chairman and CEO of Yahoo! said, “The acquisition of Right Media will further Yahoo!'s goal to create the industry's most open, accessible and vibrant advertising marketplace, which will help democratize the buying and selling of digitally enabled advertising." 

4.thumbnail Yahoo! Acquires Right Media

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Yahoo! Acquires Right Media
4.thumbnail Yahoo! Acquires Right Media