Jul 29, 2008 113 reads by Navneet Kaushal

Yahoo! Ad Performance Reports have, over the years, facilitated ad sponsors in attaining a comprehensive understanding about the performance of their respective ads. The Yahoo! Search Marketing Blog has announced the introduction of better tools in their existing service, with which users of the same can get a pantopic view of their ad's pros and cons. This Ad Performance Report has been refurbished with three unique additional report columns, namely,

  • Ad ID column, displaying the ad's ID number.
  • Ad column visually reflects the ad; furnishing it with its title, brief description and display URL.
  • Destination URL.

These added columns furnish you with vital insight and control, enabling the sponsors to conduct a comparative analysis between all the ads within their specific genre. In addition to viewing ad content and ad performance simultaneously, the user can also evaluate the repercussion of changing the ad copy or destination URL.

Regarding the status of ad campaigns, ad groups, keywords and ads, Yahoo! States, “It’s also important to know if your campaigns, ad groups, keywords and ads are offline or online — and why. That’s why we’ve moved all of our ad statuses into a single column, making it easier to know the status of a campaign object and the reason for that status.”

These exciting enhancements are readily accessible in all Yahoo! global markets as well as to their Mobile Sponsored Search advertisers. Take a quick look to see for yourself if this is the real deal.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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