Yahoo Advertising Expands on EBay

Sep 7, 2006 | 1,637 views | by Navneet Kaushal
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EBay and Yahoo, two top Internet companies announced that they would be working together in several areas, including advertising and online payments. The partnership is "designed to mutually benefit both companies by better serving their user, merchant, and advertising communities in the U.S." The deal will expand Yahoo's share of Internet advertising. Yahoo graphic banner ads will now be displayed on the right side of the ebay Motors home page. The agreement includes integration of eBay’s PayPal into the Yahoo web services and payment options, a co-branded toolbar, and partnering for click-to-call marketing.

Both companies signed an exclusive US partnership earlier this year. “Our consumers will benefit from the combination of Yahoo! and eBay’s leading technology and services, providing them with one of the best online experiences,” said Terry Semel, chairman and chief executive officer, Yahoo! Inc.

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Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
1.thumbnail Yahoo Advertising Expands on EBay
1.thumbnail Yahoo Advertising Expands on EBay