Yahoo! Inc. has announced that, it has partnered with Havas Digital, which is one of the world's leading interactive agencies and has agreed upon a Global Partnership. As per the deal, Havas Digital will work with the Right Media Exchange to develop a proprietary media trading platform based on Yahoo's technology. Yahoo's AMP! (Advertising Management Platform) significantly simplifies the process of buying and selling ads online and Havas Digital is planning to adopt AMP! from Yahoo!. Havas wants to serve their customers better and extend its advertising platform and hence, it is looking towards the adoption of AMP! from Yahoo!
AMP! from Yahoo! is scheduled to be launched in 3rd Quarter of 2008, beginning with the Newspaper Consortium. This deal would also include a partnership between Yahoo! and Havas Digital's Centers of Excellence to build a global outsourcing practice, based in India and Brazil, for digital advertising leveraging the Right Media Exchange.
According to Don Epperson (CEO, Havas Digital), "By deepening our strategic media relationship with Yahoo!, Havas Digital will develop an innovative trading platform that can apply the insights in Artemis to the benefit of our clients. The combined capabilities will allow Havas Digital clients to execute highly segmented media buys on a mass scale. Yahoo!'s Right Media Exchange is clearly driving the exchange revolution and we are delighted to be a global agency partner."
Hilary Schneider (EVP of Global Partner Solutions, Yahoo!) said, "Yahoo! is proud to partner with Havas Digital in driving online marketing leadership. The innovation happening at Havas Digital, combined with our technology solutions, will help them to achieve a new level of insights and performance for their clients. Havas Digital is a forward looking agency that we're pleased to be working with at multiple levels."
About Havas Digital
Havas Digital is the umbrella holding company that manages all Havas Media's interactive companies: Media Contacts and Lattitud, global interactive media networks; iGlue, new independent interactive media network; Mobext, mobile advertising network; Archibald Ingall Stretton, creative interactive network quickly expanding around the globe; Uncommon, direct marketing specialist in Spain; One-to-One, specialized CRM solution in Portugal; and N2, offering digital strategy services in France. Havas Digital is the second largest interactive media company according to RECMA (RECMA Interactive Report – Oct. 2007). Please check www.havasdigital.com for more information.
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com.