Yahoo! India Answers Runs Advertising Campaigns

Apr 2, 2007 | 1,925 views | by Navneet Kaushal
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An interesting article on Agencyfaqs informs that Yahoo! Answers has started experimenting with advertisers in India. For example, Gillette became a part of the community to advertise its recent and most popular Mach 3 razor now answers queries on male grooming and gives tips as well. Agencyfaqs further informs, “Travel portal Cleartrip.com has a profile on the site and usually shares questions on travel and destinations. Then there’s Pepsi, who has put up a Yahoo! Answers space on its website for the Blue Billion campaign.”

Pearl Uppal, director, sales, at Yahoo! India, says, “As long as advertisers remain part of the knowledge-sharing community, it makes sense to have them there.” She further informs that the identity of the advertiser or brand is not withheld from the users.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Yahoo! India Answers Runs Advertising Campaigns
4.thumbnail Yahoo! India Answers Runs Advertising Campaigns