Yahoo! Promotes Lawyer To VP of Marketplace Quality

Mar 23, 2007 | 2,294 views | by Navneet Kaushal
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Yahoo! has appointed Reggie Davis as the Vice President of Marketplace Quality aka 'click fraud czar'. Reggie Davis was previously responsible for managing litigation counsel for Yahoo!. 

News.com reports:
Now, Davis is the company's first vice president of marketplace quality, responsible for reducing the amount of click fraud and making sure advertisers and publishers are happy with the company's display and search listings.
"The mandate I've received…is to increase advertiser trust," he said in an interview on Wednesday, preceding the company's announcement planned for Thursday. "The goal is to develop the highest quality (advertising) network in reality, and in perception."

Tom Cuthbert, president of Click Forensics, said "We believe Yahoo is taking a more honest approach than the others in talking about the scale of the problem. Advertisers can draw a conclusion by looking at the tracking to their site and looking at invoices. But there is still a big disparity between clicks that are bad and should not be paid for, and what advertisers are paying."

The decrease in click fraud will definitely give a boost to Yahoo! Pananma.

4.thumbnail Yahoo! Promotes Lawyer To VP of Marketplace Quality

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Yahoo! Promotes Lawyer To VP of Marketplace Quality
4.thumbnail Yahoo! Promotes Lawyer To VP of Marketplace Quality