Yahoo! Becomes Exclusive Paid Search Partner For Newspaper Consortium

Apr 18, 2007 | 1,809 views | by Navneet Kaushal
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Yesterday, we reported Google signing an agreement with Clear Channel which enables Google to air audio ads on 675 stations. Today, Yahoo! has struck a deal with 12 U.S. newspaper companies which make it their exclusive paid search partner.

According to Search Engine Watch, consortium members as announced last November are Belo Corp.; Cox Newspapers; The E.W. Scripps Company; Hearst Newspapers; Journal Register Company; Lee Enterprises; and MediaNews Group, Inc.

The newspapers in this consortium include major market dailies such as the Atlanta Journal-Constitution, The Commercial Appeal (Memphis), The Dallas Morning News, The Denver Post, The Florida Times-Union, Houston Chronicle, The Miami Herald, New Haven Register, Rocky Mountain News, St. Louis Post-Dispatch, The Sacramento Bee, San Francisco Chronicle, San Jose Mercury-News and The Tampa Tribune.

With a total of 264 newspapers across 44 states, Yahoo! is all ready to give Google fair competition.

4.thumbnail Yahoo! Becomes Exclusive Paid Search Partner For Newspaper Consortium

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Yahoo! Becomes Exclusive Paid Search Partner For Newspaper Consortium
4.thumbnail Yahoo! Becomes Exclusive Paid Search Partner For Newspaper Consortium