Yahoo! China Dodges Competition, Becomes A Business Search Engine

Jan 9, 2007 | 2,529 views | by Navneet Kaushal
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Yahoo!, which in 1999 had established a local unit for exploiting the vast Chinese market did not turn out to be a profitable venture. In an attempt to successfully face the competition from domestic firms such as Baidu and famous web portals like Sina.com, Yahoo!'s China portal will be transformed into a business search engine. This news was made public by The International Herald Tribune. Yahoo!'s China operations are operated by Alibaba Group. The CEO of Alibaba Group, Jack Ma said, “If Yahoo is going to win, it has to do so in a new way.”

Ma accepted that Yahoo! China has not been a very successful venture. But according to him its search engine is used by more influential business-oriented customers, on the other hand Baidu is largely used by students. Yahoo! China will now focus on catering to the needs of high-income users and entrepreneurs. Ma didn't specify a time frame for the changes to take place but said it will need big shifts in institutional culture and  technology.

4.thumbnail Yahoo! China Dodges Competition, Becomes A Business Search Engine

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Yahoo! China Dodges Competition, Becomes A Business Search Engine
4.thumbnail Yahoo! China Dodges Competition, Becomes A Business Search Engine