Yahoo! Displays Geographical Locations in Search Advertisements!

May 13, 2008 | 3,217 views | by Navneet Kaushal
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Yahoo! Seems to be following Google like a kid. Whatever Google comes up with, after some time you see Yahoo! With the same feature, just different names. As reported by the The BrandVerity Blog, Yahoo! is now displaying geographical locations in its search advertisements.

For example a search query conducted from Seattle, Washington for 'lawyers' displayed results with geographical locations at the bottom of the advertisements.

13 Yahoo! Displays Geographical Locations in Search Advertisements!

At first these advertisements were deemed as experimental and not much attention was given to them. However, it looks like Yahoo! has implemented this feature in its search advertisements for good.

Google has been using geographical display for search advertisements since 2004. Infact, Google has even experimented with providing exact addresses below the addresses.

23 Yahoo! Displays Geographical Locations in Search Advertisements!

Later in the future, I hope Yahoo! does come up with something that hasn't already been introduced, used and discarded by Google. It's about time Yahoo! wake up and innovate.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Yahoo! Displays Geographical Locations in Search Advertisements!
4.thumbnail Yahoo! Displays Geographical Locations in Search Advertisements!