Yahoo! Drops Minimum Bids

Mar 10, 2009 | 1,854 views | by Navneet Kaushal
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Yahoo! has come up with some measures (or we can say changes) to help you lower your costs and increase your clicks during this financial catastrophe. According to Yahoo! Search Marketing Blog:

“Money is tight for everyone these days. So we thought you’d want to know about some changes that we hope will help lower your costs and increase your clicks.”

Here are the changes:

“We have reviewed minimum bid amounts on a large number of Sponsored Search keywords and reduced the minimum bids on many terms. This review process is a part of our ongoing efforts to optimize our search marketplace.”

“Keep in mind that the minimum bid is only one factor in the cost you pay per click. Just as important are factors such as your ad quality, the competitiveness of your term and, of course, the bid you set. Still, at least on some keywords, this should translate into a little bit of good news for you. You won’t get that on the TV.”

You can login to your account and see the changes. Yahoo! said that it has implemented some of the changes already.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Yahoo! Drops Minimum Bids
4.thumbnail Yahoo! Drops Minimum Bids