Yahoo! has come up with some measures (or we can say changes) to help you lower your costs and increase your clicks during this financial catastrophe. According to Yahoo! Search Marketing Blog:
“Money is tight for everyone these days. So we thought you’d want to know about some changes that we hope will help lower your costs and increase your clicks.â€
Here are the changes:
“We have reviewed minimum bid amounts on a large number of Sponsored Search keywords and reduced the minimum bids on many terms. This review process is a part of our ongoing efforts to optimize our search marketplace.â€
“Keep in mind that the minimum bid is only one factor in the cost you pay per click. Just as important are factors such as your ad quality, the competitiveness of your term and, of course, the bid you set. Still, at least on some keywords, this should translate into a little bit of good news for you. You won’t get that on the TV.â€
You can login to your account and see the changes. Yahoo! said that it has implemented some of the changes already.
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Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Promotionworld, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
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Good content.
Just wanted to add some points here that may be helpful for those looking out for professional SEO services. There are tons of SEO companies offering different SEO packages and solutions at highly competitive rates. However, when looking our for these services, its important to not only look at the affordability factor but also what is unique about their SEO service and what differentiates them from other companies.
While choosing an SEO company its equally important to analyze the SEO company’s website in terms of their Rankings, Yahoo links, Google index, Alexa ranking and similar such factors which indicates the company’s expertise in the field of SEO. So make sure you are doing enough research and smart work before investing your advertising spend.