According to one of the NY Times reports, Yahoo! is planning to layoff some more of its employees for the third time sinche the first quarter of 2008.
In earlier posts we talked about 1000 Yahoo employees being laid off for the first time. However, about 1400 employees were removed again during the last quarter of 2008. It is believed that this will be the first major layoff since Yahoo!'s new CEO Carol Bartz took charge of the company.
Interestingly, this news came as a surprise especially in relation to the several Yahoo! news that came out recently. As per one of the AdGooroo reports, Yahoo!'s first page advertisers have been increased by 10% in Q1 2009. However, this information is not sufficient enough to say that Yahoo!'s advertising programs is doing well.
Recently, there were also some online buzz about a possible search ad deal between Yahoo! and Microsoft.
More information about this layoff are expected since it's less than a week since Yahoo!'s First Quarter financial report.
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Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
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That Adgooroo data seems suspiciously to be inaccurate in light of the earnings announcements and based on data from rival search engine intelligence site, adquants.com, which shows Yahoo to be losing both advertisers and advertising volume, see http://adquants.com/Insights-YahooSearchAdvertising.php