All those who grieved the retirement of overture, can find some consolation in new section by Yahoo! Search Marketing Help Center now provides industry-specific keywords that could be related to your business! At the same time, it offers Industry-specific market research articles to help you get a deeper insight on a particular search.
"Industry-specific keywords with considerable search volume but typically fewer competing advertisers. Adding these keywords to your campaigns may help increase your traffic volume and improve overall campaign performance," stated Jeff Hecox of Yahoo! on the Yahoo! Search Marketing blog.
The reports and keywords described above are available for:
- Financial Services,
- Home Improvement,
- Legal Services,
- Travel and Wireless Services.