Jul 28, 2008 113 reads by Navneet Kaushal

With the breaking news formula consistently hitting jackpot in terms of receiving the desired eye ball hits, Yahoo! has recently incorporated the same formula in treating its search engine result pages. The intent behind Yahoo! Search doing the same was to produce the best and most recent results for users referring to Yahoo! Search with their respective queries. Since it is natural for web users to furnish themselves with information related to breaking news, the Yahoo! Search Blog has elucidated upon how it brings to all its users the breaking news articles more swiftly than ever before.

Yahoo! Search has basically adopted a two-pronged approach in making breaking news more readily available to its seekers. Firstly, Yahoo! Search, based on the gravity and relevance of a particular query in relation to the news items on the result pages, will display the News Direct Display (DD) in the most meaningful positions on SERPs. Secondly, because Yahoo! Search is now in a better position to judge the relevancy of the queries, this enables them to show the most recent and worthy News DDs.


Yahoo! has enumerated the various benefits that this particular innovation has brought for it's users. This is what they have to say, “First, because we're better able to detect when a query is about a breaking news topic, we're able to deliver fresher results when it matters most. Second, by displaying News DDs in multiple positions, we can deliver a more relevant search experience for users. For example, if you're an X-Men fan and you search for Stan Lee, you'll find the latest news about his cameo in the upcoming flick. But there's a good chance you might just be looking for background on the superhero comic book creator, so putting the News DD at a slightly lower position makes more sense.”

So, go ahead and find out if this new Yahoo! Search feature is really as promising as it seems to be!

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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