Yahoo! Gains From Panama Advertising System

Feb 27, 2007 | 2,254 views | by Navneet Kaushal
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Data released by comScore indicates a tremendous hike in the number of search advertisements which were clicked at the time of initial week of the new Yahoo Search Marketing Panama ranking & Quality Index roll out.

A report published by Reuters:

Data collected by Internet usage measuring firm comScore Networks showed that the number of Yahoo search users who clicked on ads — known as the click-through rate — rose 5 percent in the first week after the new system's debut and 9 percent in the second week.

Clicks on sponsored links as a proportion of total clicks rose to 11.1 percent two weeks after launch, compared with 10.1 percent the week before launch, comScore said.

"They have definitely narrowed the gap" with Google, comScore Vice President James Lamberti said. "Just a small change like that in hundreds of millions of clicks is going to be a huge opportunity to make Yahoo money."

Yahoo! Is still way behind Google AdWords in monetizing search, however, if the scores keep going higher then Yahoo! will gain advertisers fast thus increasing their revenue.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Yahoo! Gains From Panama Advertising System
4.thumbnail Yahoo! Gains From Panama Advertising System