In the Yahoo! Search Marketing Blog, Yahoo! Search Marketing Specialist, Sharon Goodsense has posted some highly useful tips and suggestions on the art of writing effective advertisements. These suggestions are targeted at both professional search marketeers and novices too. The following post is an abridged version of Sharon's Smart Start Guide. Advertiser should keep the following points in mind while creating an advertisement, to enhance their chances of increased clicks:
Give your Best for the Text of the Advertisement:
- Keep the product or service description precise and in context. Poorly written or confusing advertisements are not appreciated by users and thus are ineffective.
- Advertisements that straightaway reach out for a sale, mostly repel users. Hence, it is essential to keep your advertisements concise, informative and factual.
- It is not wise to use special characters and numbers in place of words. This makes an advertisement look casual and unprofessional.
- Make sure that the uniqueness of your product or business is highlighted in your advertisement.
Insert Keyword Feature is a Must:
It is imperative that keywords appear in the title and description of your advertisement. A user will only click on an advertisement that he sees is related to what he is looking for. You can access this feature by clicking the insert keyword link at the place in your advertisementÃ¢â‚¬â„¢s title or description where you would like your keyword to appear.
Landing Page must be Consistent with your Advertisement:
Make sure the landing page for your advertisement contains information and other relevant details about your product. If a user has to navigate through various pages, he will leave your website and it will negatively impact your conversion rate.
Ad-Testing Feature is Recommended:
When Ad-Testing is used, the advertisement that receives the highest click-through rate is shown more frequently on search pages. This feature basically improves your advertisement quality, thus improves your advertisement's ranking in the search results.
These are some of the tips and suggestions that Sharon gave with the sole aim of helping advertisers improve their advertisements. It would be very beneficial for you to visit the webpage that has been mentioned in this post for her complete article.