Feb 11, 2008 114 reads by Navneet Kaushal

While Yahoo!'s board held talks on a range of options it had including Microsoft's bid, it is negotiating to join hands with AOL as an alternative, suggests Times Online.

Yahoo! Holds Talks With AOL For A Merger!

In fact this is a second time that Yahoo! appears to be negotiating with AOL merger, the earlier talks failed owing to differences on prices. With Microsoft's "hostile" bid in its face and an impending economic downturn, Yahoo!'s is left to consider all the options it has. Tie-ups with Google and Disney are also possibilities being explored.

A merger between AOL and Yahoo! is quite plausible as it would enable Yahoo! To get a stronghold the mainstream advertising. Moreover, with AOL's clients becoming Yahoo!'s client as well, sounds positive for Yahoo!'s future. A possible outcome could be that AOL and Yahoo merge their media businesses and services with Google as the search/ad engine.

All said and done, the other angle to the story is that Google also has a 5 per cent stake in AOL, would this fact be an obstacle to such a merger to materialize remains to be seen?

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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