Considered an aggressive sales driver, Sundaram's knowledge and skills would aid in furthering Yahoo's performing marketing initiatives. Yahoo has pitched in the right person at the right time as performance marketing is still new in India and with the right push, it could further Yahoo! as a leader. Unlike click-throughs or cost-per-thousand performance marketing is based on cost-per-action or cost-per-lead advertising arrangements.
Overall, Rammohan Sundaram has 12 years of experience in media and marketing. Before working at Tribal DDB, Sundaram worked as General Manager of Business Development at Madison.