Yahoo! Introduces Banner Ads On Cell Phones

Nov 9, 2006 | 148 views | by Navneet Kaushal
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In order to increase its mobile advertising base, Yahoo! has planned to provide graphical ads to its wireless users who view the properties of Yahoo! through  mobile phones. Yahoo! will also test 'slimmed -down' banner ads as well as other display ads on Yahoo! Mobile Web.

As reported by Eric Auchard of Reuters, "The brand advertising trial comes a month after Yahoo began a parallel test to deliver relevant text advertisements tied to searches phone users can perform on mobile Web browsers. That test is taking place in the United States and Britain.

Banners ads are nothing new on cellphones. Start-ups like Third Screen Media of Boston already work with ad agencies, buyers and mobile carriers to deliver ads to wireless users.
But as more and more U.S. mobile phone users own phones with fast Internet access, major Internet players are eyeing the market. On the computer Web, Yahoo is the largest provider of image-based, brand advertising and the No. 2 supplier of online search advertising behind rival Google Inc."

1.thumbnail Yahoo! Introduces Banner Ads On Cell Phones
Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
1.thumbnail Yahoo! Introduces Banner Ads On Cell Phones
1.thumbnail Yahoo! Introduces Banner Ads On Cell Phones