Yahoo has launched its Product Ads for search and display. These ads will appear on desktops, mobiles and tablets.
Courtney McKlveen, Vice President, Industry Lead Retail & Travel at Yahoo said, “Yahoo Product Ads help retailers deliver more relevant ads to shoppers in order to influence and re-engage them at every stage of the purchase funnel. Early advertisers using product ads have seen up to 20 percent higher conversion rates and more than 30 percent lower cost per acquisition, enabling them to scale campaign impact without scaling budgets.”
Yahoo Product Ads offer:
Overstock.com, Wayfair and Overstock are some brands already piloting the ads format with the help of technology partners like Commerce Hub, Merkle RKG and ChannelAdvisor.Yahoo Introduces Product Ads For Display And Search!,