Jan 8, 2008 118 reads by Navneet Kaushal

The word about launch Go 3.0 Beta had already been out yesterday; see: Yahoo! To Launch Go 3.0 beta. Yahoo! Inc. has finally announced the release. The launch is slated to further consolidate Yahoo!'s already existing leadership position in providing cutting-edge mobile services to consumers the world over.

Yahoo! Had been working hard on enhancing their mobile services and customer feedback has been the bedrock for most of the new features and improvements. “Thanks to the feedback from many of our Yahoo! Go 2.0 users, this new product is designed to deliver more of what consumers want, wherever however and whenever they want it. Yahoo! Go 3.0 takes mobile services to the next level with an upgraded and feature-rich user interface, a truly personalized start page and customizable access to consumers' favorite Internet brands and services through easy-to-use third-party widgets.”

For the consumers in the US, Yahoo! Go 3.0 beta can be downloaded here. User in other parts of the world would have to wait for a couple of months before they can use the service.


The Key features are:


    Yahoo! Go 3.0 offers an intuitive and rich design that makes efficient use of the phone's small screen and speeds consumers' ability to find the information they need on the mobile Internet. This enhanced experience is both visually stunning and highly functional, enabling consumers to easily navigate Yahoo! Go 3.0 through a choice of two views – either the traditional carousel or the new icon layout.


    The new Home widget for Yahoo! Go 3.0 is an innovative gateway for consumers to get where they're going on the mobile Internet. It offers an at-a-glance update of what's new since the last visit; such as how many new e-mails have arrived, upcoming calendar appointments, and new photos posted to Flickr by friends. The Home widget also includes a customizable collection of mobile snippets – previews of the user's favorite Web content – news headlines, weather conditions and more – to keep users updated while on the go. Also, it allows the user to get quickly where they want to go on the mobile Internet via Yahoo! oneSearch.


    For the first time ever, consumers can enjoy their favorite Internet content and services from leading mobile publishers within a single client on their phone. Later this week, consumers will be able to access widgets from eBay, MySpace and MTV by selecting them from the Widget Gallery in Yahoo! Go 3.0. The Widget Gallery will showcase both Yahoo! Mobile Widgets as well as a growing selection of widgets from third-party developers.

    With the introduction of third-party mobile widgets, Yahoo! enables developers and publishers to bring their content and creativity to millions of mobile users with ease – thus enhancing users' choice and control over their mobile Internet experience. By satisfying consumer demand for relevant and personalized mobile experiences, Yahoo! Go 3.0 is expected to usher in a dramatic acceleration in the adoption of the mobile Internet.

It appears that Yahoo! Has been trying hard to maintain its leadership position in mobile services. Last month the company had struck a deal with América Móvil. See: Yahoo! announces partnership with América Móvil. This time around its the release of an upgraded Yahoo! Go. What's next on Yahoo! List of breaking news?

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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