Jan 10, 2007 115 reads by Navneet Kaushal

A new mobile search service has been launched by Yahoo! named oneSearch. The service is one of itself as it takes a different method for showing the search results on mobile devices and mobile phones.

According to Paul Yiu of Yahoo! Search:

The mobile device has very different requirements. With limited bandwidth, screen size and time, this service puts information all right in front of you without having to click on multiple links and then find your way back through a convoluted navigation process, as you might have to do on a more conventional mobile search service.  Our goal with this release is to provide a rich set of relevant content for a given query from a number of different categories of results. The new display therefore demonstrates significant vertical integration on the mobile search result page to bring back more direct results. We're already doing this on the web search results pages. For example, you see a shortcut for news or images in addition to web results where it is likely you would be interested in seeing those items.

The search will give related links to mobile web sites and web. The users will also receive immediate answers for movies, business listings, celebrity gossip, news, events information and much more from just one search. If the user searches for any town, lets say 'London,' the search will show local news and traffic and weather information too.

With the three major search engines taking to mobiles so strongly, developments are happening sooner than expected. While Google Mobile has a comfortable lead, Yahoo! and MSN have to fight for their share.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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