Mar 25, 2011 114 reads by Navneet Kaushal

Yahoo! has announced the launch of a beta version of Yahoo Search Direct, calling the event “the beginning of the beginning of a new era in search” (that! we'll wait and see). Search Direct claims to give its users 'answers' and not just 'links.'

Here's an excerpt from the post that elaborates how Search Direct works:

“We offer the top 30 results in a way that is extremely simple to comprehend. As the user types, we provide the top 10 most likely searches and for each of those we provide the top 3 results. We call it search previews. It provides bite size results that make it incredibly easy for a user to scan and actually comprehend the top results. And once the user finds the site they need, we provide direct access to it, removing the unnecessary step of a results page. In removing all the noise, you’re finally able to focus on your search intent, getting directly to your answer and getting on with your day. Awesome.”

Given the above explanation, it would be incorrect to say that Yahoo! has copied Google Instant by coming up with Search Direct. Moreover, Yahoo launched the Yahoo Instant Search in 2005, way before Google Instant came. It rather seems more like a formidable rival.

Features that you can find in the Yahoo Search Direct are:

  • Trending Searches – The moment the cursor hits the search box, top search trends appear and are updated every 10 minutes to display the latest and greatest search trends.
  • Search Previews – Search Direct predicts the search term as you type, providing the 10 most likely searches. You can then easily scan each option to see the related top results and find the best match for your needs.
  • Direct Answers – For many common searches, Search Direct provides instant answers before you click the Search button. Find an address or phone number, a three-day weather forecast, financial stock performance, the top trending stories at Yahoo! News, or when and where a movie is playing – all without going to a results page.
  • Direct Results – When you scan the search options and find the site you need, Search Direct provides exactly that – direct access to the site. No more overwhelming pages of links.
  • Rich Content – For all top searches about sports, top news stories, and finance, Search Direct displays rich content that only the world’s largest digital media company can provide. For example, type “n” to get the Yahoo! News display, which always shows the top two trending stories.

Trending searches, search previews, direct answers and results etc., indeed will take the task of following numerous links (happens a lot of times) to find that one link that perfectly fits your criteria. If it does deliver, it means faster, easy and direct search results. Sounds awesome enough indeed. Search Direct is available on, try it now.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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