Jun 5, 2008 114 reads by Navneet Kaushal

Yahoo! has announced the launch of the 'Yahoo! Circular Program' . This service will enable the advertisers to reach out to the consumers with the help of Yahoo! Smart Ads Technology powered by Content from ShopLocal. Yahoo! has launched the Yahoo! Circular Program in order to help advertisers who are trying to boost up their sales. For the first time, advertisers will be able to deliver personalized newspaper circulars directly to consumers across the Yahoo! network based on their interests.

Retailers will now be able to reach potential shoppers among Yahoo!'s 140 million monthly unique U.S. audience more efficiently and with greater precision than ever before by harnessing Yahoo!'s Smart Ads technology which automatically generates customized advertising based on users' preferences.

According to Steven Feuling (Category Development Officer, Yahoo! Inc), “The largest driver of in-store traffic for retailers has traditionally been the print circular, and the Yahoo! Circular program is designed to enhance that. Harnessing our deep insight into user interests, Yahoo! can help retailers speak to consumers on a level that is more personal and engaging by putting just the right products and marketing messages in front of an interested shopper at just the right time."

Content from ShopLocal will be used to power the Yahoo! Circulars. ShopLocal is considered to be the leader in multi-channel shopping and advertising services. It helps retailers to boost their sale by converting print commercials and Sunday circulars into interactive and appealing online formats.

Vikram Sharma (CEO, ShopLocal) said, “The online circular has been a huge success with our clients and their customers. Enabling our clients to distribute their circulars with Yahoo! in a personalized manner and with increased reach, will offer the retail industry unprecedented opportunities."

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com.

About ShopLocal

ShopLocal, the leader in multi-channel shopping and advertising services, offers a complete suite of innovative solutions that connect advertisers and consumers – online and in-store. ShopLocal's industry-leading SmartProduct business solutions (SmartCircular, SmartMedia, SmartDelivery and SmartCatalog) enable more than one hundred of the nation's top retailers, including Target, Best Buy, Home Depot, CVS, Albertsons and Sears, to deliver highly interactive, targeted and localized promotions to shoppers via the Internet, mobile phones and any other digital environment.

The Company's consumer shopping site www.ShopLocal.com is the Web's leading multi-channel comparison shopping site, providing consumers with choice and control in their shopping experience by presenting millions of timely online and in-store offers on one easy to use site. ShopLocal.com powers multi-channel shopping for hundreds of major newspapers, online yellow pages and shopping sites, including Los Angeles Times, Arizona Republic, Miami Herald, Superpages.com, Switchboard and Local.com.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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